Welcome
Market Truths is committed to providing you with valid, reliable, and actionable information so that you can make sound decisions.
We provide state of the art market research and analysis for organisations of all sizes.
- We do custom projects to meet client needs rather than imposing a “one size fits all” solution.
- We have the skills to ensure that the information collected is valid, reliable, and produces actionable recommendations.
- We use sophisticated qualitative and quantitative analytical techniques, enabling us to uncover insights that other research providers might miss.
- We have the expertise to ensure that data mining, Web surveys, and other technology-intensive projects run smoothly.
Recommended Reading
How Statistics Revolutionized Science in the Twentieth Century
A very interesting (and understandable even for those without detailed knowledge of statistics) description of the people and events involved in the evolution of modern statistics.
Virtual Worlds
We have special expertise in researching within and about
virtual worlds such as Second Life. We can help
you determine whether your target market is present in a given virtual world,
monitor attitudes of virtual world participants towards your brand,
investigate how participants in virtual worlds want to interact with your brand,
or see how participants react to your virtual world presence or an event you hold
in a virtual world.
Web Surveys
Do you need to do an online survey? Web surveys are one of our specialities.
We offer full service surveys in which we design your survey for you, implement and host it on the Web, collect and analyse your data, and provide a report of the results. We can conduct your survey in languages other than English.
We also offer survey support if you have the time and expertise to do some of the survey yourself but want some extra help reviewing the survey prior to you implementing it or analysing the results once you’ve collected your data.
Market Segmentation
Breaking customers down into groups with similar needs and preferences in order to serve them better is a fundamental marketing practice, but there are so many ways to segment a market, how do you know what’s best in your situation? We can help provide an answer that’s based on actual customer attitudes and behaviours using techniques such as conjoint, discriminant, and cluster analysis.