Market Truths Limited - Research Information - Books

by Joseph F. Hair, et al.

A very accessible description of multivariate techniques — including what types of problems each technique is useful for solving.

Data Mining Techniques^Ext

For Marketing, Sales, and Customer Relationship Management

by Michael J. A. Berry & Gordon S. Linoff

A good introduction to data mining techniques.

Bayesian Statistics and Marketing^Ext

by Peter E. Rossi, et al.

Provides a description of Bayesian methods from a marketing perspective; very timely given the growing use of these techniques.

A Beginner’s Guide to Structural Equation Modeling^Ext

by Randall E. Schumacker & Richard G. Lomax

A practical guide to the ideas behind structural equation modelling and the use of structural equation modelling software.

Introduction to Bayesian Statistics^Ext

by William M. Bolstad

A good entry into Bayesian statistics.

Using R for Introductory Statistics^Ext

by John Verzani

This book is for people who are already familiar with statistics, but want to be able to do so using R (open source statistical software).

R for SAS and SPSS Users^Ext

by Robert A. Muenchen

A good reference for finding the R equivalent of SAS and SPSS syntax and procedures.

The Lady Tasting Tea^Ext

How Statistics Revolutionized Science in the Twentieth Century

by David Salsburg

A very interesting (and understandable even for those without detailed knowledge of statistics) description of the people and events involved in the evolution of modern statistics.

Analysis & Statistics