Gathering Data
Internet, Mail, and Mixed-Mode SurveysExt
The Tailored Design Method
The definitive “how to” book for doing surveys.
Measuring Customer SatisfactionExt
Hot Buttons and Other Measurement Issues
A clear discussion of the different issues that need to be considered in developing a system for measuring customer satisfaction.
Qualitative Research & Evaluation MethodsExt
One of the most comprehensive books about qualitative research techniques.
Handbook of Marketing ScalesExt
This book contains hundreds of scales that have been used in research, provides evidence for their reliability and validity, and gives mean scores where appropriate.
Volume IV: A Compilation of Multi-Item Measures for Consumer Behavior & Advertising
This book contains hundreds more scales that have been used in research, provides evidence for their reliability and validity, and gives mean scores where appropriate.